top of page

Selected Projects

Dedication. Expertise. Passion.

I’ve applied my research skills across:

  • digital products (e.g., CRM systems, healthcare education tools, and customer-facing websites),

  • service experiences (e.g., membership programs, consulting services), and

  • consumer products (e.g., sports wearables)

 

My work spans both private and nonprofit sectors, where I’ve partnered with a diverse range of stakeholders and cross-functional teams to ensure that user insights inform product decisions and broader service strategies.

many whoop.webp

Industry-Advised Design Research Project

Reimagining Fitness Wearable to Meet Athletes Where They're At

My Role: Design Research (Collaborative - conducted with a peer researcher)

Methods: Card sorting, IDIs

IMG_5301.heic

Strategy & Research Internship

Designing a Mission-Driven Client Experience:
Empowering the Client Journey in a Purpose-Driven Startup

My Role: UX & Market Research Intern

Methods: Journey mapping, prototyping, IDIs

HPV vaccine.jpg

Health EdTech UX Research & Consulting Project

Bridging Trust to Tackle HPV Hesitancy Through Culturally Grounded Design

My Role: UX Consultant | Health EdTech

Methods: Digital ethnography, surveys

CBR.jpg

Consumer Insights Research Project (Pro Bono)

Shaping Community Connections: Designing a User-Centered Membership Strategy

My Role: Consumer Insights Researcher

Methods: Ethnographic observations, IDIs, surveys

Linkedinimage.webp

Industry-Advised UX Research Project

From Frustration to Flow: Rethinking LinkedIn's Job Application Journey

My Role: UX Research Lead

Methods: Usability testing, IDIs

goal app 2.png

Behavioral UX Research Thesis

Rethinking 'Positive' Nudges: Redesigning for Authentic Support

My Role: Mixed Methods Researcher

Methods: Focus groups, IDIs, surveys

About

Hello! I'm Laura

I’m a human-centered researcher who turns messy human behavior into clear design direction. With roots in behavioral science and a sharp eye for emotional nuance, I uncover what users need—especially when they can’t say it themselves.

​

From digital ethnography to rapid concept testing, I ask the right questions, find the real friction, and translate insight into impact. If you're building something for real people, I’m here to make sure it resonates.

Contact Me

Interested in collaborating or learning more about my work? Feel free to reach out to me using the contact information below. I'm always open to new opportunities and conversations related to design research, UX research, and marketing.

Contact Information

Location: Chicago, IL
Email: laura.chen318@outlook.com
Phone: US (+1) 872-326-6502

  • LinkedIn
Get in Touch

Thanks for Reaching Out!

Contact

 by Laura Chen

  • LinkedIn
bottom of page